Customer Care
Privacy policy
This privacy policy describes how Emeraldway processes the personal data of its customers and the users of its online services and how one can influence the processing of personal data.
REGISTRAR
Osaühing Emeraldway
Lepiku 29, 11913, Tallinn, Estonia
Reg Nr 11092152
COLLECTED PERSONAL DATA
Emeraldway collects and processes personal data only to the extent necessary for fulfilling the purposes of use described in this privacy policy.
The collected personal data and the scope of its processing varies depending on the relationship between Emeraldway and the customer or user of online services, the permissions and denials concerning the processing of personal data and marketing and the cookie and tracking settings of the browser used.
Submitted personal data
Personal data submitted by the customer or user of online services to Emeraldway at various times, such as during a product order or newsletter subscription or registration to an online service, may include the following:
• basic data, such as name and contact information
• ordering and billing data, such as information about the payer of the order, its recipient and their e-mail address and phone number
• customer service data, such as customer feedback and communication with customer service
• permit data, such as information about marketing permits or other permits and prohibitions related to the use of personal data
• data about responses to studies, surveys or contests conducted by Emeraldway
• phone data, such as customer service calls
• Data collected from online service use
• when a customer acts as a third-party seller on the marketplace owned by Emeraldway, his or her bank account number shall be collected to pay the sales revenue.
Data collected from the use of online services may include:
• collected data about the device or application used, such as browser version, device type or display size
• data about online service use, such as information about pages loaded, time spent at online services, navigation in online services or advertising or marketing content viewed
• data about web pages opened through customer communication
• location data by country based on IP address
• data collected by social plugins or other third parties.
• A user of online services can be identified through a digital identifier created in the services when the customer signs in or arrives at the online service through targeted customer communication, such as a newsletter.
Data about the use of online services is collected using cookies. For more information, see the cookie policy.
Derived and combined data
In order to serve its customers and online service users better, Emeraldway refines collected personal data by analyzing it using various statistical methods and by combining data collected from different sources.
Using the aforementioned methods, it is possible to make assumptions about things such as interests, gender, age group, purchasing behavior or other similar characteristics. These assumptions are based on the submitted or collected data mentioned in the previous paragraph. In order to ensure consumers' privacy, Emeraldway shall not make assumptions about information that is considered sensitive.
Emeraldway secures the privacy of its customers or users of online services by exercising special care when carrying out the derivation and combination of data described above, so that the privacy of customers or users of online services is not compromised.
PERSONAL DATA PURPOSES OF USE AND THE LEGAL BASIS FOR PROCESSING
Emeraldway collects personal data for the maintenance of customer relationships, development of products and services and commercial purposes.
Maintenance of customer relationships
Emeraldway uses customers' personal data for various activities necessary for maintaining a customer relationship, including:
• delivering ordered products
• maintenance of a customer relationship or customer communication
• customer service or other customer support
• billing
• competitions or draws for prizes
• to fulfil orders, Emeraldway shares order-related data between the users and third-party sellers of the marketplace owned by Emeraldway.
Processing of personal data for maintaining a customer relationship is based on an agreement between Emeraldway and the customer about the delivery of a product or service, or another action that leads to the formation of a customer relationship.
The customer can influence the processing of personal data for maintaining a customer relationship by contacting customer service.
Development of products and services
Emeraldway uses the data of customers or users of online services for the development of products or services and for improving the quality and selection of services. Actions for improving products or services may include product or content recommendations or personalization of services.
Products and services are also developed by utilizing surveys and feedback.
The more specific uses and storage of data collected in studies and surveys shall be described separately in the study or survey.
The processing of personal data for developing products and services is based on Emeraldway legitimate interests in utilizing data for the benefit of its customers and users of its online services.
A user of online services can influence the use of data for developing products and services through cookie settings.
Commercial uses
Emeraldway may use the data of customers or users of online services for marketing, advertising or other commercial activities. Data may be utilized in things like targeting advertising, direct marketing or displaying advertisements on third-party platforms.
For direct marketing, the processing of data for commercial purposes is based on the customer's consent. For other advertising and products, the processing of personal data is based on Emeraldway legitimate interests.
The customer can influence the targeting of advertising in the customer service. A user of online services can influence the targeting of advertising through cookie settings, or third-party advertising displays by adjusting the platforms' own advertising settings.
